Trademarks: Essential Protection for Smaller Companies | Mandelbaum Barrett PC
Trademarks play a crucial role in safeguarding the interests of smaller companies, Todd M. Nosher and Lucian C. Chen shed light on this vital topic in their latest video, emphasizing the importance of early trademark protection.
Why Trademarks Matter for Small Businesses
For many small businesses, securing trademark protection can be the key to survival and growth. Todd explains that larger companies use their size, financial resources, and strength to pressure smaller businesses. By having robust trademark registration rights, small businesses can defend themselves more effectively against these tactics.
Lucian shares insights from a current case where they are helping a smaller company secure a trademark amidst opposition from a larger entity. This real-world example illustrates the strategies that smaller companies can employ to protect their interests.
Long-Term Benefits of Early Trademark Protection
Early trademark protection is not just about immediate defense. Lucian points out that every small business owner dreams of expanding their company or selling it to a bigger company. Todd explains that investors look for a strong IP portfolio before investing in a company. Early investments in building an IP portfolio will help companies achieve long-term success and secure funding. Small businesses can protect their innovations, attract investors and position themselves for growth by understanding and implementing effective strategies to protect trademarks.
