The ELVIS Act: Tennessee Shakes Up Its Right of Publicity Law and Takes On Generative AI | Latham & Watkins LLP
A new Tennessee law seeks to impose liability on generative AI companies and internet platforms related to unauthorized use of a person’s voice or likeness.
On March 21, 2024, Tennessee enacted the Ensuring Likeness, Voice, and Image Security (ELVIS) Act of 2024, expanding the state’s statutory right of publicity (ROP) in a manner that may pose new risk of liability for artificial intelligence services, internet platforms, and other technology companies that use artists’ voices and likenesses. The law goes into effect on July 1, 2024.
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